Voice of the Customer

Installed Washlet product at focus group facilities to gain real-life feedback on product features, benefits and messaging.

TOTO

Conducted exhaustive consumer intercepts for cordless telephones. Determined the mechanical and messaging features that could set a product apart at the retail shelf.

Motorola

Used a foamboard box and a flashing cellphone to emulate a high-tech hand washing device. This fake mockup informed the client of a number of critical features that had been overlooked in previous research.

Moves the Needle

Led team selling consumers a small section of a leather belt to better understand their expectations of a consumer product. Transacting with consumers confirmed their true value for this product category. Study was completed in days and supplanted a $5,000 prototype.

Moves the Needle

Demonstrated a wax Motorola cordless telephone to the buying organizations at Wal-Mart, Target, Office channel. This model provided a platform for discussion about important features needed and more importantly a discussion of shortcomings they saw in their competitive assortment.

Motorola